Emerging Perth health and wellness hub Merse Wellness is set open three new locations this summer after launching in Osborne Park in November 2025.
In June, the brand announced it would be unveiling a new 900sqm space in Claremont in the coming months.
Now, the pair behind WA’s expansion, Bianca Marshall and Julia Tilli, have tripled their workload by declaring they’re set to expand into Perth’s north east via Morley, and south of the city in Port Kennedy.
The two latest developments will span approximately 750sqm and introduce new treatments to the Merse offering, including cryotherapy, hyperbaric chambers, a snow room, and LED light therapy beds, plus an outdoor pool area dedicated to contrast therapy.
The ambitious owners have set themselves a lofty target of 20 locations across WA in five years, and hailed their forthcoming Claremont opening a major milestone and a “top location on our list”.
Designed to be a complete wellness destination, the western suburbs centre will offer guests access to magnesium spas, cold plunge pools, hot rock and infrared saunas, a steam room, Reformer Pilates, as well as LED light therapy and sound healing, among a host of cutting edge facilities.
There will even be a Merse Cafe on-site to treat guests’ hankering for a brew.
Despite the extensive list of services, Ms Marshall and Ms Tilli say the Claremont outlet will not even be their most impressive.
“We are currently working on securing another location which we believe not much else would top, so if all goes well this will be a huge one for Merse WA,” the entrepreneurs told PerthNow.
The pair admit their goal has pushed them to move rapidly between projects, but insist the local market is encouraging them to dream big.
They believe a behavioural shift in lifestyle culture is behind Perth’s insatiable demand for state-of-the-art health and wellness, which can no longer be reduced to simply a “trend”.
“It’s a huge appetite, that isn’t going anywhere. Perth has wanted this for years — it just didn’t have anywhere to go,” they said.
“Australians now spend around $6700 a year on their wellbeing, and searches for bathhouses have climbed 426 per cent over five years. Recovery has become a necessity, not a luxury.
“It’s something we see people doing weekly, more so than a once-off, that does something measurable for their sleep and their stress.”
Ms Marshall and Ms Tilli feel the evolution of wellness culture has seen health-seekers pursue stress relief, movement and self-care in an environment that feels both elevated and accessible.
Despite years of demand for data-driven fitness services or devices, the owners argue new research points to a return to enjoyment, ritual, and connection, as evidenced in bathhouses.
It has also resulted in a departure from traditional leisure pastimes.
“Times are changing. A few years ago the default weekend was drinks on Friday and Saturday. Now people are choosing a sauna and a plunge instead, and treating that as the social occasion, not the sacrifice,” they added.
Ms Marshall and Ms Tilli forecast longevity to be the future of wellness, with services and treatments promoting long-term health becoming highly sought-after.
They say Cryotherapy and full-body red light beds are examples of services that push the needle, and ones set to be offered at Merse’s new sites.
Merse Wellness’ Claremont and Port Kennedy are expected to open this summer, with Morley to follow in 2027.
The owners have also hinted at a renovation to their Osborne Park location to continue serving clients an advanced holistic offering.
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