Aldi claims Roy Morgan’s ‘supermarket of the year’ award for sixth time in a row

Aussies have saved more than $3000 per year by shopping at one of the country’s biggest supermarket chains, which has just been awarded the top gong by a leading consumer research organisation.

Aldi was named the 2025 Supermarket of the Year in Roy Morgan’s Customer Satisfaction Awards, with an average customer satisfaction score of 87.6 per cent.

This is the sixth consecutive time the German juggernaut has won the award, and the ninth time overall, making it the most decorated supermarket in the history of the award.

Aldi Australia group director Simon Padovani-Ginies said the company was “incredibly proud” to receive the award.

“As cost of living pressures continue, Australians are seeking value more than ever. … (and)

69 per cent of our high-quality, award-winning range is priced under $5,” he said.

“We’re proud our commitment to the lowest prices is consistently independently verified so our customers have confidence that when they shop with us they are always getting high-quality products at incredible Aldi prices.”

Roy Morgan CEO Michele Levine congratulated Aldi for their efforts in providing “high levels of satisfaction” to their customers in 2025.

“The ‘Good Different’ supermarket offers a compelling alternative to its rivals (and) is currently on a record-breaking 55-month winning streak stretching back to 2021,” Mr Levine said.

“As well as the market leading level of customer satisfaction appreciated by millions of Australians, ALDI is currently Australia’s second most trusted brand and Roy Morgan has recognised ALDI as one of Australia’s top five most trusted brands for over six years – throughout an ever-changing set of different economic and political circumstances,” he said